Do plant‐based and blend meat alternatives taste like meat? A combined sensory and choice experiment study

نویسندگان

چکیده

Abstract We conducted a combined sensory and discrete choice experiment study with 100% beef burger, plant‐based burger using pea protein, animal‐like blended 70% 30% mushroom involving US consumers. Respondents were either assigned to blind or an informed tasting condition information about the ingredients before burgers. Results reveal that (i) burgers are preferred over alternatives, (ii) consumers favor alternatives in but demand decreases condition; (iii) prefer protein one protein.

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ژورنال

عنوان ژورنال: Applied economic perspectives and policy

سال: 2022

ISSN: ['1467-9353', '1058-7195']

DOI: https://doi.org/10.1002/aepp.13247